At the core of KAVKI's manufacturing is "respect for Japanese culture".
Rather than simply reproducing traditional culture and designs, they re-propose them in the way that is in line with modern life and redesign them into a style that can be accepted overseas.
Rather than simply traditional clothing patterns and footwear shapes, they combine them with modern technology and fashion to create newvalue.
BRAND CONCEPT
"We want to spread Japan's wonderful culture to the world".
Our new brand "KAVKI(kabuki)"a its name suggests, is derived from the "eccentric"characters and "kabuki" from Japanese history. The eccentric characters have a strong presence in Japanese history as outcasts, are admired by many, and have a very strong visual impact.
Kabuki is familiar and memorable to people overseas. Through the brand "KAVKI", we aim to reinterpret Japanese culture in modern way and make a statement to the world.
First project: "SETTA"
・ The design conbines the sole of a sneaker with that of a SETTA, providing enhanced cushining for easier walking on modern roads.
・ The sole has a three-dimensional structure, and the sponge on the sole's surface has an exquisite softness like a foot bed.
・ The thongs are made of a soft material that fits the foot well and is comfortable to wear, emphasizing functionality.
・ The outsole is designed in red, expressing unconventional freedom.
Authentic SETTA
